Amazing! The Power of Journalism...!

Could it be? Could it be that my Hurculean effort in exposing the flaws with the Manly Man Candle Company caused them to take a corporate shift and DO what they SAY they do, all within 24 hours of my blog posting?

Naturally, I'll claim any positive influence in the world that I can....

However, what I've learned is that the folks over at Manly Man Candle Company don't know good internet marketing, nor how to take advantage of being a hot news item.

Today YAHOO posted a similar story to the ABC News piece I quoted yesterday. What I've learned after seeing the YAHOO story, and doing some additional research online, is that manlymancandlecompany.com (the site I spoke disparagingly of in my post yesterday for not fulfilling its promise) is the original company site, while the site that is getting all of the publicity is buymandles.com.

Having spent the last 4 years in the internet marketing space (yes... that's my day job), let me explain to you how simple it would have been for Manly Man Candle Company to take advantage of their recent publicity. All they would have had to do is create (hold onto your thinking caps now...) something called a redirect which would automatically cause anyone who finds the manlymancandlecompany site to land on the buymandles site, without even seeing the outdated site. Genius? Or "Gee... where do I want people to land? Ah HA! How about the place they can BUY the stuff that's being talked about in the news?"

The good news is that the great promise I spoke of in my post of yesterday seems to have been fulfilled on the buymandles site, with the company selling fine scents like Chuck Norris Sweat, Peel Out, Bait Shop, Hardware Store, Grillin' Out, Bowling Alley, and Urinal Deodorizer.

Now you know where to go for your early online Christmas shopping!